Privacy Policy

At Wilton Shop (“we”, “us”, or “our”), we value your trust as much as professional bakers value precision in their measurements. This Privacy Policy explains how we collect, use, protect, and share information when you visit newkitcheninterior.com (the “Site”) or purchase our premium bakeware and kitchen products.

1. Information We Collect

We collect information to provide you with the best baking shopping experience:

• Personal Information: When you create an account or make a purchase, we collect your name, email address, shipping/billing address, payment details (processed securely through our PCI-compliant systems), and phone number.
• Order Information: Details about the baking products you purchase, including bakeware sets, cake pans, and kitchen appliances.
• Technical Information: IP address, browser type, device information, and how you interact with our Site (like which baking tools you view).
• Communications: Records of customer service interactions and survey responses from our baking community.

2. How We Use Your Information

Like carefully measured ingredients in a recipe, we use your information purposefully:

• To process orders for your baking essentials and provide customer support
• To improve our product offerings (like our popular bakeware sets and bread machines)
• To send you relevant promotions (with your consent), such as offers on baking tools or seasonal bakeware
• To prevent fraud and enhance the security of our Site
• To comply with legal obligations, just as we comply with international baking standards

3. Sharing of Information

We treat your data as carefully as we craft our non-stick bakeware:

• Service Providers: We share necessary information with payment processors, shipping carriers, and IT security providers to fulfill your orders.
• Legal Requirements: We may disclose information when required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer information may be transferred.
• International Transfers: As we serve bakers worldwide (excluding parts of Asia and select regions), data may be transferred to the US for processing.

We never sell your personal information to third-party marketers.

4. Data Storage & Security

We protect your data with the same care we put into our baking tools:

• All transactions use 256-bit SSL encryption – more secure than a locked recipe box
• Payment details are processed through PCI DSS compliant systems
• We retain personal data only as long as necessary for our baking business purposes
• Regular security audits ensure our systems stay protected

5. Your Rights

You have rights regarding your personal data, including:

• Access: Request a copy of your personal information
• Correction: Update inaccurate information in your account
• Deletion: Request deletion of personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Limit how we use your information

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our Site uses cookies – small data files that help us:

• Remember items in your shopping cart (like that perfect loaf pan set)
• Understand how bakers navigate our Site to improve your experience
• Show relevant ads for baking tools on other platforms (you can opt out)

You can manage cookie preferences in your browser settings, though some features may not work properly without them.

7. Children’s Privacy

Our baking products are designed for all ages, but our website is not intended for children under 16. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this policy occasionally, just as we update our baking product lines. Significant changes will be notified via email or Site notice.

Thank you for trusting Wilton Shop with your baking needs and your personal information. We handle both with the utmost care and precision.